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| #64898 in Books | Ig Publishing | 2007-07-01 | Original language:English | PDF # 1 | 8.30 x.50 x5.50l,.60 | File type: PDF | 240 pages | Ships from Vermont||2 of 2 people found the following review helpful.| Excellent|By Laura Freed|Relevant and timeless. A fascinating look from the past that explains the false pretense of motivation research. A great read.|0 of 0 people found the following review helpful.| Disappointment. Poor ebook quality.|By apm|Ebook version was full of typos making it hard to read. Too much of the same thing
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
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