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The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

Margo Berman




[PDF.vc82] The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

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 | #101972 in Books |  2012-08-20 |  | Original language:English | PDF # 1 |  9.60 x.80 x7.40l,1.90 | File type: PDF | 396 pages

||0 of 0 people found the following review helpful.| This is a great book. So far|By Dallas Bowman|This is a great book. So far, the best that I've purchased so far -- and I have bought dozens on Copywriting. This book provides the "insider information" that up and coming, new, and even professional Copywriters need -- that other books and Copywriting courses do not provide. I was hesitant to buy the book because of the price.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

  • Introduces essential conceptual strategies and key writing techniques for result-drive...

    You easily download any file type for your device.The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy   |  Margo Berman. Just read it with an open mind because none of us really know.

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