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Social Media Campaigns: Strategies for Public Relations and Marketing

Carolyn Mae Kim




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 | #162300 in Books |  Carolyn Mae Kim |  2016-07-07 |  2016-06-22 | Original language:English | PDF # 1 |  9.00 x.44 x6.00l,.0 | File type: PDF | 194 pages

 | Social Media Campaigns Strategies for Public Relations and Marketing

||0 of 0 people found the following review helpful.| Loved this book - as a PR professional I'm always ...|By Caitlin R.|Loved this book - as a PR professional I'm always looking for ways to widen my expertise for clients. It really did teach me practical ways to make a difference for them and I am so excited to pass this along to my colleagues!

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather th...

You easily download any file type for your device.Social Media Campaigns: Strategies for Public Relations and Marketing   |  Carolyn Mae Kim. I really enjoyed this book and have already told so many people about it!

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