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Setting the Agenda: Mass Media and Public Opinion

Maxwell McCombs




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 | #631525 in Books |  2014-03-17 | Original language:English | PDF # 1 |  9.00 x.60 x6.10l,.82 | File type: PDF | 208 pages

||0 of 0 people found the following review helpful.| Provided a good insight in the development of agenda setting|By Syed Arabi Idid|Provided a good insight in the development of agenda setting: the early beginning, first level, to the second level and to Agendamelding. It has encompassed discussion on public opinion, public figures and public issues, highlighting the importance of methodology and consequences of agenda settin

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion.

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