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Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley, Helio Fred Garcia




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Reputation Management: The Key  John Doorley, Helio Fred Garcia epub
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 | #94535 in Books |  Doorley John |  2015-02-27 |  2015-03-31 | Original language:English | PDF # 1 |  10.00 x1.00 x7.00l,1.74 | File type: PDF | 442 pages

 | Reputation Management The Key to Successful Public Relations and Corporate Communication

||0 of 0 people found the following review helpful.| One Star|By M. Sokolov|swag is the key to success|0 of 0 people found the following review helpful.| Was looking for real life understanding not a scholastic approach.|By Sheila K.|Scholastic, not for seasoned pros, but useful for the office library.|0 of 1 people found the following review helpful.|

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, a...

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