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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely




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 | #1557 in Books |  Ariely, Dan |  2010-04-27 |  2010-04-27 | Original language:English | PDF # 1 |  8.00 x.86 x5.31l,.57 | File type: PDF | 384 pages

 | Harper Perennial

||33 of 34 people found the following review helpful.| Good for the Anecdotes|By Allan M. Lees|Among the various books available that cover the topic of human behavior, Predictably Irrational is among the top ten (interested readers should also read Sway by Rom Brafman). It's not quite an economics book (for a much better analysis of the many failings of neoclassical economics, read Debunking Economics by Keen) and it's not quite

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption tha...

You can specify the type of files you want, for your device.Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions   |  Dan Ariely. Which are the reasons I like to read books. Great story by a great author.

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