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Pink Globalization: Hello Kitty's Trek across the Pacific

Christine R. Yano




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 | #648677 in Books |  2013-04-29 | Original language:English | PDF # 1 |  9.00 x6.00 x1.00l,1.03 | File type: PDF | 336 pages

||1 of 1 people found the following review helpful.| Worth every penny!|By Jonathan Jimenez|Excellent book! Christine R. Yano takes what is for most of us an average product and lays out for the reader the deeper cultural, historical, and anthropological significance of Hello Kitty. This book is not the simple history of a product, but rather an analysis of the global ramifications of Hello Kitty. It is a description and challeng

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the en...

You easily download any file type for your gadget.Pink Globalization: Hello Kitty's Trek across the Pacific   |  Christine R. Yano. Which are the reasons I like to read books. Great story by a great author.

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