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Pikachu's Global Adventure: The Rise and Fall of Pokémon

From Brand: Duke University Press Books




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 | #412901 in Books |  Duke University Press Books |  2004-02-05 |  2004-02-05 | Original language:English | PDF # 1 |  8.50 x.77 x5.88l,.94 | File type: PDF | 312 pages

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||4 of 6 people found the following review helpful.| Excellent comprehensive look into Japanese influence on consumer culture|By beth|Each chapter is written by a different expert in various fields (business, anthropology,etc) and offers a very deep view of the Japanese and global consumer market using pokemon as a basis for discussion. It is a very interesting read even if it is not being used as a text book. Great for business

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. ...

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