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Persuasive Communication, Third Edition

James B. Stiff PhD, Paul A. Mongeau PhD




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 | #493431 in Books |  2016-08-22 | Original language:English | PDF # 1 |  9.00 x.69 x6.00l,.0 | File type: PDF | 383 pages

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core ...

You can specify the type of files you want, for your device.Persuasive Communication, Third Edition   |  James B. Stiff PhD, Paul A. Mongeau PhD.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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