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Persuasion in Practice

Kathleen Kelley Reardon




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 | #2584234 in Books |  Kathleen Kelley Reardon |  1991-02-28 | Original language:English | PDF # 1 |  8.50 x.61 x5.50l,.72 | File type: PDF | 248 pages

 | Persuasion in Practice

||3 of 3 people found the following review helpful.| Real research, not glittering generalities based on limited experience|By John R. Hightower|If you want to get the latest in communications research (some of which dates back several decades), this is the book for you. When I was in college working on my B.A. in communications (I graduated in 1972), I used a similar book that summarized the real, scholarly, and socio-scientifi

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings...

You easily download any file type for your device.Persuasion in Practice   |  Kathleen Kelley Reardon.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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