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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

Jeff Fromm, Marissa Vidler




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 | #422926 in Books |  Amacom |  2015-08-19 | Original language:English | PDF # 1 |  9.20 x1.00 x6.30l,.0 | File type: PDF | 240 pages

 | Millennials with Kids Marketing to This Powerful and Surprisingly Different Generation of Parents

||0 of 0 people found the following review helpful.| Five Stars|By Alexander|Awesome information, a fun and interesting read, and great insights to what's to come.|0 of 1 people found the following review helpful.| Five Stars|By David C. Mayer|Item arrived as described and on time.|2 of 2 people found the following review helpful.| Focussed|

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for market...

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