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Microtrends: The Small Forces Behind Tomorrow's Big Changes

Mark Penn, E. Kinney Zalesne




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 | #1323521 in Books |  Twelve |  2007-09-05 | Original language:English | PDF # 1 |  9.25 x1.33 x6.38l, | File type: PDF | 425 pages

 | Great product!

||2 of 2 people found the following review helpful.| 75 Interesting Thoughts About the Future!|By Joseph Oppenheim|"Microtrends" is very informative. It looks at the beginnings of new trends by looking at some which may initially only show up in 1% of population samples. The reason 1% is used is because with populations so large, 1% can be a very large number, especially with the flattening of the world, where even isolated minor



"The ideas in his book will help you see the world in a new way."-Bill Clinton


"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point ent...

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