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Media Programming: Strategies and Practices

Susan Tyler Eastman, Douglas A. Ferguson




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 | #176772 in Books |  Cengage Learning |  2012-03-09 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.10 x.90 x7.20l,1.60 | File type: PDF | 496 pages

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||0 of 0 people found the following review helpful.| The book was in great condition. It helps my daughter complete all of ...|By Charlene Montgomery|The book was in great condition. It helps my daughter complete all of her writing assignments, so I can say it is serving its purpose.|0 of 0 people found the following review helpful.| The content is good. I needed this book for an online class|

Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including ...

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