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Media Management: A Casebook Approach (Routledge Communication Series)

C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey




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 | #142488 in Books |  Routledge |  2015-08-24 |  2015-09-21 | Original language:English | PDF # 1 |  9.00 x.99 x6.00l,1.35 | File type: PDF | 438 pages

 | Routledge

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Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios...

You easily download any file type for your gadget.Media Management: A Casebook Approach (Routledge Communication Series)   |  C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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