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Marketing and Outreach for the Academic Library: New Approaches and Initiatives (Creating the 21st-Century Academic Library)

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 | #1566672 in Books |  2016-05-20 | Original language:English | PDF # 1 |  9.01 x.47 x5.92l,.0 | File type: PDF | 164 pages

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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-...

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