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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Chip Heath




[PDF.dk96] Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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 | #29887 in Books |  ARROW |  2008-02-01 | Original language:English | PDF # 1 |  .90 x5.00 x7.60l, | File type: PDF | 336 pages

 | ARROW

||2 of 2 people found the following review helpful.| An outstanding self-improvement book.|By Christopher R. Hoskins|I must admit I was a little reluctant to read this book. At first it sounded like one of those darn feel-good self-help books featured on the Oprah Winfrey show. However, it turned out to be some great advice for how to communicate and help your message be remembered.

The book focuses on six things that

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their pai...

You easily download any file type for your device.Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck   |  Chip Heath. Just read it with an open mind because none of us really know.

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