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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Robyn Blakeman




[PDF.lq59] Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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 | #131799 in Books |  Blakeman Robyn |  2014-07-10 |  2014-07-10 | Original language:English | PDF # 1 |  10.06 x.87 x6.94l,.0 | File type: PDF | 338 pages

 | Integrated Marketing Communication Creative Strategy from Idea to Implementation

||2 of 2 people found the following review helpful.| Easy read.|By Allyson|Very repetitive in content for the price. Easy read.|0 of 1 people found the following review helpful.| Five Stars|By Alesia|good for creative strategy|0 of 1 people found the following review helpful.| Four Stars|By Liupengjiu|cheaper

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with ...

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