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Housing for Niche Markets: Capitalizing on Changing Demographics

Jo Allen Gause




[PDF.bn82] Housing for Niche Markets: Capitalizing on Changing Demographics

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 | #4336328 in Books |  Urban Land Institute |  2005-01-01 | Original language:English | PDF # 1 |  10.00 x.74 x9.50l,2.25 | File type: PDF | 192 pages

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This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Pro...

You can specify the type of files you want, for your gadget.Housing for Niche Markets: Capitalizing on Changing Demographics   |  Jo Allen Gause. A good, fresh read, highly recommended.

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