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Escape from the Ivory Tower: A Guide to Making Your Science Matter

Nancy Baron




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 | #156168 in Books |  Island Press |  2010-08-13 | Original language:English | PDF # 1 |  9.00 x.70 x6.00l,.85 | File type: PDF | 272 pages

 | Island Press

||1 of 1 people found the following review helpful.| Step up and step out of the Ivory Tower!|By Jennifer Balch|In this book, Nancy Baron challenges us scientists to not only communicate our science effectively and intentionally, but to do science that matters. It's not a one-way street, where after the science is done, you get it out there. She's proposing a two-way process where you think about how your science matters before y

Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists n...

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