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Crisis, Credibility and Corporate History (International Council on Archives Studies LUP)

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 | #4560551 in Books |  2015-04-01 | Original language:English | PDF # 1 |  6.40 x.60 x9.30l,.0 | File type: PDF | 176 pages

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Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars.

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You can specify the type of files you want, for your device.Crisis, Credibility and Corporate History (International Council on Archives Studies LUP)   |  From Liverpool University Press. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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