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Competitive Communication: A Rhetoric for Modern Business

Barry Eckhouse




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 | #301034 in Books |  1998-12-31 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  7.40 x.70 x9.00l,1.18 | File type: PDF | 304 pages

||1 of 1 people found the following review helpful.| Great Book|By Kirsten A. Schwartz|I got this book because I have to teach from it this semester. I love it. Clear, concise, with good examples. Makes argument easier (I never understood Toulmin's schema or deductive syllogism form as well before) and makes editing easy to teach. Great.|1 of 1 people found the following review helpful.| Great buy

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is view...

You can specify the type of files you want, for your gadget.Competitive Communication: A Rhetoric for Modern Business   |  Barry Eckhouse. A good, fresh read, highly recommended.

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