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Cases in Public Relations Management: The Rise of Social Media and Activism

Patricia Swann




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 | #101785 in Books |  imusti |  2014-02-20 |  2014-03-26 | Original language:English | PDF # 1 |  9.25 x1.37 x7.38l,.0 | File type: PDF | 608 pages

 | Routledge

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

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You can specify the type of files you want, for your device.Cases in Public Relations Management: The Rise of Social Media and Activism   |  Patricia Swann. I was recommended this book by a dear friend of mine.

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