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Breaking Through the Noise: Presidential Leadership, Public Opinion, and the News Media (Studies in the Modern Presidency)

Matthew Eshbaugh-Soha, Jeffrey S. Peake




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 | #908465 in Books |  Stanford University Press |  2011-08-15 |  2011-08-15 | Original language:English | PDF # 1 |  9.00 x.70 x6.00l,.85 | File type: PDF | 263 pages

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Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, t...

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