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Branded: The Buying And Selling Of Teenagers

Alissa Quart




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 | #210489 in Books |  Basic Books |  2004-02-19 |  2004-02-17 | Original language:English | PDF # 1 |  8.13 x.75 x5.50l,.63 | File type: PDF | 272 pages

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||2 of 2 people found the following review helpful.| Elaborate Analysis of Youth Branding|By BARTOLOMEO RAFAEL BIALAS|Branding is all about inculcating meaning into the collective mind. Consumption in industrialized nations has led to dynamic branding activities. Advertisers are using sophisticated psychological techniques to create social tribes around their brands. Penetrating influence of the branding machine is enormous and q

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college...

You can specify the type of files you want, for your gadget.Branded: The Buying And Selling Of Teenagers   |  Alissa Quart. I was recommended this book by a dear friend of mine.

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