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Advertising Creative: Strategy, Copy, and Design

Tom Altstiel, Jean M. Grow




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 | #450659 in Books |  2012-11-09 | Original language:English | PDF # 1 |  10.50 x8.25 x.75l,1.95 | File type: PDF | 448 pages

||0 of 0 people found the following review helpful.| Relatable material!! EASY READ!|By Christiana Leigh|Read this book for my advertising class and I have to say as a text book in a class was so easy to get through. The language was easy to understand they used a lot of relatable examples and even quoted from the famous series Mad Men (that takes about adverting in the 60's). Great Book! I still have it and refer to it often!!

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertisi...

You easily download any file type for your device.Advertising Creative: Strategy, Copy, and Design   |  Tom Altstiel, Jean M. Grow. A good, fresh read, highly recommended.

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